12x12 report 1

I've been working on my new app called Finish Line - Stop Quitting.

This app is my attempt to stop quitting.

I've been a notorious quitter for the last 5 years of my life - from playing Counter Strike tournaments to business ideas, I have never been able to finish anything meaningful in my life because I simply get too damn bored.

So I came up with the idea of doing the "12 startups in 12 months" - but projects instead of startups.

Instead of spending months building one idea and getting extremely attached to it (like I did with Farelo in 2025), this year I decided to try multiple things:

• >Build a mobile B2C app
• >Release a ChatGPT app
• >Adventure into the Raspberry PI world
• >Start a web B2B SaaS
• >Contribute to open-source
• >Publish a browser extension
• >and others

And my first project idea is Finish Line, a mobile app that helps you focus in ONE task instead of trying multiple things at once.

See how it connects with my problem?

I came up with the 12x12 idea around Christmas when doing my goals-setting for 2026.

Then in 2 days I came up with a few concepts and realized I had too many ideas.

Ends up I was washing the dishes and listening to Whop's podcast with the QUITTR team and realized I could modelate their app into a different niche.

That's when I sat down and though "If I have an issue with not being able to focus in one project, many others face the same problem".

Had a chat with claude.ai, did some research on the best ways to prevent idea surfing, and hammered an extremely lean MVP. The "lean MVP" had actually 3 features, but as I built the app I decided to release it with only one.

And it worked! Today (the 11th) I submitted it for review!!! 🥳

In 2 weeks I went from idea research to app submission.

Crazy quick considering the process with my first mobile app Farelo - if you've been following me for the last year, you might remember how much trouble I had with it.

The problem with Farelo was simple: too many features.

The app did sooooo many things at once and when I sent the app to review there would always be something to update.

I'd say I learned my lesson. Hence why I completely flipped the approach for Finish Line and decided to scrap all features, build one, submit for review and then iterate and build more stuff.

Because what even is the point of building and building and building and building if your app has no users? LOL

But probably the biggest key learning here is that I don't want to build mobile apps. There are just too many screens, operational systems (well it's only 2 but then that means you have to test on both), waiting time, etc. With a web app life is so easy and everything just... works?

Another learning is to not wait to create tiktok/instagram accounts. As soon as you start coding the project go ahead and 1. buy a domain 2. put up a landing page with waitlist 3. create an email address 4. set tiktok/instagram profiles with the email and start posting from day 1 lol

1. 1.Don't fixate on a keyboard issues. If the keyboard isn't behaving as expected in design 1, just ask the AI to implement the same feature in a different design. In fact just ask the AI to create 3 designs for the same feature and then decide which one is worth keeping.
2. 2.I procrastinated the Android submission for 3 days because of the "12 testers" step. With Apple you can just submit the app for review, but for Android you must have 12 people opted in for 14 days to launch the app. So next time I'll do this step as early as possible so that the 14 days pass by earlier.
3. 3.Don't post two short-videos on the same day. I created the account and 6 days later I posted 3 videos in less than 24h and my views went super down.
4. 4.I should have documented the steps in short-form video with my face like MaxBlade says

Well now there's nothing much I can do except waiting for App Store review

I'll keep posting tiktoks and reels and building the other features I decided to keep out of the initial MVP!